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A guide full of practical hints to help build the confidence of graphics and typography students. Its aim is to bring the reader to the point where they understand the basic principles of typography and to strengthen the designer's eye through informed, direct observation.

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Genre Book : Graphic arts
Author Book : John Kane
Publisher : Laurence King Publishing
Release Book : 2002
Download Book : 196 Pages
ISBN-10 : 1856692914


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A bestselling practical introduction to typography, this book analyzes the basic principles and applications of type. In this revised and expanded edition, the author includes more on digital type, as well as new material on setting of type, choosing an appropriate typeface, and the use of color to reinforce typographic hierarchy. The section on grid systems has been strengthened with the addition of new explanatory diagrams. The book also includes a brief history of typography, numerous examples to illustrate the points raised, and a series of useful exercises to help readers put basic principles into practice. John Kane has set up an accompanying website with further information and exercises to be used in conjunction with the book. Engagingly written, this is an invaluable resource for all students of graphic design and typography.

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Genre Book : Design
Author Book : John Kane
Publisher : Laurence King Publishing
Release Book : 2011-02-28
Download Book : 240 Pages
ISBN-10 : 9781780677613


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Written in the same engaging conversational style as the acclaimed first edition, Primer to The Immune Response, 2nd Edition is a fully updated and invaluable resource for college and university students in life sciences, medicine and other health professions who need a concise but comprehensive introduction to immunology. The authors bring clarity and readability to their audience, offering a complete survey of the most fundamental concepts in basic and clinical immunology while conveying the subject’s fascinating appeal. The content of this new edition has been completely updated to include current information on all aspects of basic and clinical immunology. The superbly drawn figures are now in full color, complemented by full color plates throughout the book. The text is further enhanced by the inclusion of numerous tables, special topic boxes and brief notes that provide interesting insights. At the end of each chapter, a self-test quiz allows students to monitor their mastery of major concepts, while a set of conceptual questions prompts them to extrapolate further and extend their critical thinking. Moreover, as part of the Academic Cell line of textbooks, Primer to The Immune Response, 2nd Edition contains research passages that shine a spotlight on current experimental work reported in Cell Press articles. These articles also form the basis of case studies that are found in the associated online study guide and are designed to reinforce clinical connections. Complete yet concise coverage of the basic and clinical principles of immunology Engaging conversational writing style that is to the point and very readable Over 200 clear, elegant color illustrations Comprehensive glossary and list of abbreviations

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Genre Book : Medical
Author Book : Tak W. Mak
Publisher : Newnes
Release Book : 2013-12-23
Download Book : 702 Pages
ISBN-10 : 9780123854612


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Product Details :

Genre Book : Computers
Author Book : Lora D. Delwiche
Publisher : SAS Press
Release Book : 2002
Download Book : 304 Pages
ISBN-10 : 159047113X


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White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design—Mobile-first, UI/UX design, and web typography—and how they affect a designer’s approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.

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Genre Book : Computers
Author Book : Kim Golombisky
Publisher : CRC Press
Release Book : 2017-02-17
Download Book : 292 Pages
ISBN-10 : 9781351668767


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This practical volume provides a thorough introduction to conducting and critically reading research in technical communication, complete with exemplars of research articles for study. Offering a solid grounding in the research underpinnings of the technical communication field, this resource has been developed for use in master’s level and upper-division undergraduate research methods courses in technical and professional communication.

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Genre Book : Computers
Author Book : Michael A. Hughes
Publisher : Routledge
Release Book : 2009-03-04
Download Book : 232 Pages
ISBN-10 : 9781135595500


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The Sound System Design Primer is an introduction to the many topics, technologies, and sub-disciplines that make up contemporary sound systems design. Written in clear, conversational language for those who do not have an engineering background, or who think more in language than in numbers, The Sound System Design Primer provides a solid foundation in this expanding discipline for students, early/mid-career system designers, creative and content designers seeking a better grasp on the technical side of things, and non-sound professionals who want or need to be able to speak intelligently with sound system designers.

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Genre Book : Technology & Engineering
Author Book : Josh Loar
Publisher : Routledge
Release Book : 2019-02-21
Download Book : 586 Pages
ISBN-10 : 9781351768184


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C Primer Plus is a carefully tested, well-crafted, and complete tutorial on a subject core to programmers and developers. This computer science classic teaches principles of programming, including structured code and top-down design. Author and educator Stephen Prata has created an introduction to C that is instructive, clear, and insightful. Fundamental programming concepts are explained along with details of the C language. Many short, practical examples illustrate just one or two concepts at a time, encouraging readers to master new topics by immediately putting them to use. Review questions and programming exercises at the end of each chapter bring out the most critical pieces of information and help readers understand and digest the most difficult concepts. A friendly and easy-to-use self-study guide, this book is appropriate for serious students of programming, as well as developers proficient in other languages with a desire to better understand the fundamentals of this core language. The sixth edition of this book has been updated and expanded to cover the latest developments in C as well as to take a detailed look at the new C11 standard. In C Primer Plus you’ll find depth, breadth, and a variety of teaching techniques and tools to enhance your learning: Complete, integrated discussion of both C language fundamentals and additional features Clear guidance about when and why to use different parts of the language Hands-on learning with concise and simple examples that develop your understanding of a concept or two at a time Hundreds of practical sample programs Review questions and programming exercises at the end of each chapter to test your understanding Coverage of generic C to give you the greatest flexibility

Product Details :

Genre Book : Computers
Author Book : Stephen Prata
Publisher : Addison-Wesley
Release Book : 2013-11-25
Download Book : 1080 Pages
ISBN-10 : 9780133432381


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The Sustainable Tall Building: A Design Primer is an accessible and highly illustrated guide, which primes those involved in the design and research of tall buildings to dramatically improve their performance. Using a mixture of original research and analysis, best-practice design thinking and a detailed look at exemplar case studies, author Philip Oldfield takes the reader through the architectural ideas, engineering strategies and cutting-edge technologies that are available to the tall building design team. The book takes a global perspective, examining high-rise design in different climates, cultures and contexts. It considers common functions such as high-rise housing and offices, to more radical designs such as vertical farming and vertical cemeteries. Innovation is provided by examining not only the environmental performance of tall buildings but also their social sustainability, guiding the reader through strategies to create successful communities at height. The book starts by critically appraising the sustainability of tall building architecture past and present, before demonstrating innovative ways for future tall buildings to be designed. These include themes such as climatically responsive architecture, siting a tall building in the city, zero-carbon towers, skygardens and community spaces at height, sustainable structural systems and novel façades. In doing so, the book provides essential reading for architects, engineers, consultants, developers, researchers and students engaged with sustainable design and high-rise architecture.

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Genre Book : Architecture
Author Book : Philip Oldfield
Publisher : Routledge
Release Book : 2019-03-27
Download Book : 282 Pages
ISBN-10 : 9781317443681


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Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.

Product Details :

Genre Book : Design
Author Book : Kate Clair
Publisher : John Wiley & Sons
Release Book : 2012-06-20
Download Book : 400 Pages
ISBN-10 : 9781118399880