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Product Details :

Genre Book : Advertising
Author Book : Manendra Mohan
Publisher : Tata McGraw-Hill Education
Release Book : 1989
Download Book : 430 Pages
ISBN-10 : 0074517805


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Product Details :

Genre Book : Advertising
Author Book : Batra
Publisher : Pearson Education India
Release Book : 2009
Download Book : 768 Pages
ISBN-10 : 8177588508


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1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index

Product Details :

Genre Book : Advertising
Author Book : Oma Gupta
Publisher : Gyan Publishing House
Release Book : 2005
Download Book : 232 Pages
ISBN-10 : 8178353083


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Product Details :

Genre Book : Advertising
Author Book :
Publisher : Nirali Prakashan
Release Book : 1969
Download Book : Pages
ISBN-10 : 8185790795


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China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

Product Details :

Genre Book : Political Science
Author Book : Kara K. W. Chan
Publisher : Chinese University Press
Release Book : 2004
Download Book : 206 Pages
ISBN-10 : 9629961792


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"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket.

Product Details :

Genre Book : Business & Economics
Author Book : Flemming Hansen
Publisher : Copenhagen Business School Press DK
Release Book : 2007
Download Book : 462 Pages
ISBN-10 : 8763001985


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Product Details :

Genre Book : Business & Economics
Author Book : Charles S. Gulas
Publisher : M.E. Sharpe
Release Book : 2006
Download Book : 240 Pages
ISBN-10 : 0765636212


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This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.

Product Details :

Genre Book : Language Arts & Disciplines
Author Book : Anja Janoschka
Publisher : John Benjamins Publishing
Release Book : 2004-01-01
Download Book : 227 Pages
ISBN-10 : 9027253749


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Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

Product Details :

Genre Book : Business & Economics
Author Book : M. Carole Macklin
Publisher : SAGE
Release Book : 1999-07-16
Download Book : 322 Pages
ISBN-10 : 0761912851


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"A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."--Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."--T.J. Jackson Lears, Rutgers University

Product Details :

Genre Book : Social Science
Author Book : Roland Marchand
Publisher : Univ of California Press
Release Book : 1985
Download Book : 448 Pages
ISBN-10 : 0520058852