Advertising Management
Advertising In India
1. Advertising, History, Changing Face and Ethics 2. Scanning Advertisements 3. Advertising Media, Agency Impact 4. Sex in Advertising5. Advertising and Potrayal of Women 6. Impact of Advertising on Rural India 7. Targeting the Consumer 8. Importance of Business Communication Index
Product Details :
Genre Book | : Advertising |
Author Book | : Oma Gupta |
Publisher | : Gyan Publishing House |
Release Book | : 2005 |
Download Book | : 232 Pages |
ISBN-10 | : 8178353083 |
Advertising And Sales Promotion
Advertising To Children In China
China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
Product Details :
Genre Book | : Political Science |
Author Book | : Kara K. W. Chan |
Publisher | : Chinese University Press |
Release Book | : 2004 |
Download Book | : 206 Pages |
ISBN-10 | : 9629961792 |
Emotions Advertising And Consumer Choice
"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket.
Product Details :
Genre Book | : Business & Economics |
Author Book | : Flemming Hansen |
Publisher | : Copenhagen Business School Press DK |
Release Book | : 2007 |
Download Book | : 462 Pages |
ISBN-10 | : 8763001985 |
Humor In Advertising
Web Advertising
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
Product Details :
Genre Book | : Language Arts & Disciplines |
Author Book | : Anja Janoschka |
Publisher | : John Benjamins Publishing |
Release Book | : 2004-01-01 |
Download Book | : 227 Pages |
ISBN-10 | : 9027253749 |
Advertising To Children
Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.
Product Details :
Genre Book | : Business & Economics |
Author Book | : M. Carole Macklin |
Publisher | : SAGE |
Release Book | : 1999-07-16 |
Download Book | : 322 Pages |
ISBN-10 | : 0761912851 |
Advertising The American Dream
"A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."--Michael Schudson, University of California, San Diego "This work illuminates some of the most important developments in twentieth-century America."--T.J. Jackson Lears, Rutgers University
Product Details :
Genre Book | : Social Science |
Author Book | : Roland Marchand |
Publisher | : Univ of California Press |
Release Book | : 1985 |
Download Book | : 448 Pages |
ISBN-10 | : 0520058852 |
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