Available: macOS, Windows, Android, Tablet

Product Details :

Genre Book : Advertising
Author Book : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher :
Release Book : 1950
Download Book : 434 Pages
ISBN-10 : LOC:00134402064


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Product Details :

Genre Book : Advertising
Author Book : John A. Howard
Publisher :
Release Book : 1973
Download Book : 96 Pages
ISBN-10 : STANFORD:36105060084345


Available: macOS, Windows, Android, Tablet

Product Details :

Genre Book : Advertising
Author Book :
Publisher :
Release Book : 1894
Download Book : Pages
ISBN-10 : COLUMBIA:CU04607406


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Product Details :

Genre Book :
Author Book : United States. Congress. House. Committee on Interstate & Foreign Commerce
Publisher :
Release Book : 1956
Download Book : 408 Pages
ISBN-10 : STANFORD:36105045422776


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Discusses the world of advertising, from media and agencies to economic and legal concerns

Product Details :

Genre Book : Business & Economics
Author Book : Roderick White
Publisher : McGraw-Hill Companies
Release Book : 1988-01-01
Download Book : 223 Pages
ISBN-10 : 0077070771


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Product Details :

Genre Book : Advertising
Author Book : United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher :
Release Book : 1969
Download Book : Pages
ISBN-10 : UCAL:$B654766


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Product Details :

Genre Book : Advertising
Author Book : United States. Congress. Senate. Committee on Governmental Affairs
Publisher :
Release Book : 1991
Download Book : 383 Pages
ISBN-10 : UCR:31210010518072


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Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.

Product Details :

Genre Book : Psychology
Author Book : Bob M. Fennis
Publisher : Psychology Press
Release Book : 2015-12-22
Download Book : 438 Pages
ISBN-10 : 9781317398950


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Product Details :

Genre Book :
Author Book : United States. Congress. Senate. Committee on Public Works
Publisher :
Release Book : 1957
Download Book : Pages
ISBN-10 : STANFORD:36105110736084


Available: macOS, Windows, Android, Tablet

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

Product Details :

Genre Book : Advertising
Author Book : Pete Barry
Publisher :
Release Book : 2012
Download Book : 296 Pages
ISBN-10 : 0500516235