Available: macOS, Windows, Android, Tablet

A national bestseller, DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text easy for students to refer to while they work and giving instructors the utmost flexibility in organizing the course. The authors provide diverse, two-dimensional visual examples from many periods, peoples, and cultures for all elements and principles of design. This updated edition features an exciting array of stunning new examples of painting, graphic design, architecture, and new media to help students recognize the language of design in everyday life. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Product Details :

Genre Book : Art
Author Book : Stephen Pentak
Publisher : Cengage Learning
Release Book : 2015-01-01
Download Book : 320 Pages
ISBN-10 : 9781305464933


Available: macOS, Windows, Android, Tablet

DESIGN BASICS is a best-selling text for the two-dimensional design course. DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text practical and easy for students to refer to while they work. This modular format gives instructors the utmost flexibility in organizing the course. Visual examples from many periods, peoples, and cultures are provided for all elements and principles of design. The diversity of illustrations now includes more examples from visual culture, encouraging students to see these principles in the world around them. Icons appearing throughout the book prompt students to access CourseMate, which provides studio art demonstrations, interactive exercises that help students explore the foundations of art, and an interactive eBook. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Product Details :

Genre Book : Education
Author Book : David A. Lauer
Publisher : Cengage Learning
Release Book : 2011-01-01
Download Book : 320 Pages
ISBN-10 : 9780495915775


Available: macOS, Windows, Android, Tablet

"The technological advances that have flooded the graphic design industry have challenged the basic foundations upon which good graphic design is built. Design Basics presents hundreds of examples from the best graphic designers whose work reflects the most fundamental areas of graphic art - strong layout, compelling color, and good use of typography. Whether working on a brochure, a Web site, or a billboard, a strong understanding of these three elements is the basis of good design. This book will provide new and seasoned designers with the insiration and know-how to get back to basics."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Product Details :

Genre Book : Design
Author Book : Joyce Rutter Kaye
Publisher : Rockport Publishers
Release Book : 2002
Download Book : 251 Pages
ISBN-10 : 1564969037


Available: macOS, Windows, Android, Tablet

An accessible, climate-diverse guide that transforms readers from sustainable design novices to whole-solution problem solvers. Sustainable Design Basics is a student-friendly introduction to a holistic and integral view of sustainable design. Comprehensive in scope, this textbook presents basic technical information, sustainability strategies, and a practical, step-by-step approach for sustainable building projects. Clear and relatable chapters illustrate how to identify the factors that reduce energy use, solve specific sustainable design problems, develop holistic design solutions, and address the social and cultural aspects of sustainable design. Requiring no prior knowledge of the subject, the text’s easy-to-follow methodology leads readers through the fundamental sustainable design principles for the built environment. Sustainably-constructed and maintained buildings protect the health and improve the productivity of their occupants, as well as help to restore the global ecosystem. The authors, leading practitioners and educators in sustainable design, have created a resource that provides a solid introduction to broad level sustainability thinking that students can take forward into their professional practice. Topics include space planning for sustainable design, integrative and collaborative design, standards and rating systems, real-world strategies to conserve energy and resources through leveraging renewable natural resources and innovative construction techniques and their impact on our environment. Usable and useful both in and beyond the classroom, this book: Covers building location strategies, building envelopes and structures, integration of passive and active systems, green materials, and project presentation Examines cultural factors, social equity, ecological systems, and aesthetics Provides diverse student exercises that vary by climate, geography, setting, perspective, and typology Features a companion website containing videos for each sustainable strategy, matrices, templates, Sketch-Up and AutoCAD files, PowerPoint slides, and extensive instructor resources Sustainable Design Basics is an important resource aimed at undergraduate architecture and interior design students, or first-year graduate students, as well as design professionals wishing to integrate sustainable design knowledge and techniques into their practice.

Product Details :

Genre Book : Architecture
Author Book : Sharon B. Jaffe
Publisher : John Wiley & Sons
Release Book : 2020-02-26
Download Book : 496 Pages
ISBN-10 : 9781119443735


Available: macOS, Windows, Android, Tablet

-Provides fundamental concepts and prescriptive techniques, including the latest on LEDs, in a concise, highly visual format---

Product Details :

Genre Book : Architecture
Author Book : Mark Karlen
Publisher : John Wiley & Sons
Release Book : 2017-09-25
Download Book : 272 Pages
ISBN-10 : 9781119312277


Available: macOS, Windows, Android, Tablet

DESIGN BASICS:3D presents three-dimensional design concepts in full two- to four-page spreads, making the text practical and easy for students to refer to while they work. This modular format gives instructors the utmost flexibility in organizing the course. Filled with examples from nature, art, and popular culture, this clear and easy-to-use book demystifies the design process as it illustrates the elements of exceptional 3D design. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Product Details :

Genre Book : Education
Author Book : Richard Roth
Publisher : Cengage Learning
Release Book : 2012-04-02
Download Book : 224 Pages
ISBN-10 : 9781133710592


Available: macOS, Windows, Android, Tablet

GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Product Details :

Genre Book : Education
Author Book : Amy E. Arntson
Publisher : Cengage Learning
Release Book : 2011-01-01
Download Book : 272 Pages
ISBN-10 : 9780495912071


Available: macOS, Windows, Android, Tablet

DESIGN BASICS is a best-selling text for the two-dimensional design course. DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text practical and easy for students to refer to while they work. This modular format gives instructors the utmost flexibility in organizing the course. Visual examples from many periods, peoples, and cultures are provided for all elements and principles of design. The diversity of illustrations now includes more examples from visual culture encouraging students to see these principles in the world around them. Icons appearing throughout the book prompt students to access ArtExperience Online (a dynamic Web site integrated with the textbook), which contains studio art demonstrations and interactive exercises that help students explore the foundations of art. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Product Details :

Genre Book : Art
Author Book : David Lauer
Publisher : Nelson Education
Release Book : 2007-11-09
Download Book : 320 Pages
ISBN-10 : 9781111810412


Available: macOS, Windows, Android, Tablet

Product Details :

Genre Book : Business & Economics
Author Book : Saul Carliner
Publisher : Association for Talent Development
Release Book : 2015-09-16
Download Book : 232 Pages
ISBN-10 : 9781607285007


Available: macOS, Windows, Android, Tablet

Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

Product Details :

Genre Book : Design
Author Book : Elizabeth Resnick
Publisher : John Wiley & Sons
Release Book : 2003-06-10
Download Book : 264 Pages
ISBN-10 : 0471418293