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How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.

Product Details :

Genre Book : Business & Economics
Author Book : Nir Eyal
Publisher : Penguin Canada
Release Book : 2014-11-04
Download Book : 256 Pages
ISBN-10 : 9780143193524


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Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Product Details :

Genre Book : Business & Economics
Author Book : Nir Eyal
Publisher : Penguin
Release Book : 2014-11-04
Download Book : 256 Pages
ISBN-10 : 9780698190665


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Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too. INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked: * Shows how to create user habits that stick * Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App * Explains how products influence our behaviour 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

Product Details :

Genre Book : Business & Economics
Author Book : Nir Eyal
Publisher : Penguin UK
Release Book : 2014-11-04
Download Book : 256 Pages
ISBN-10 : 9780241971857


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Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact on their lives. They are discovering that “hooking up” is the easy part, but “unhooking” from the bonds of a sexual relationship can have serious consequences. A practical look into new scientific research showing how sexual activity causes the release of brain chemicals, which then result in emotional bonding and a powerful desire to repeat the activity. This book will help parents and singles understand that “safe sex” isn't safe at all; that even if they are protected against STDs and pregnancy, they are still hurting themselves and their partner.

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Genre Book : Family & Relationships
Author Book : Joe S. McIlhaney, Jr.
Publisher : Moody Publishers
Release Book : 2008-08-01
Download Book : 176 Pages
ISBN-10 : 1575673983


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After their relationship survives Will going to college, their love is tested again when Thea realizes she is pregnant.

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Genre Book : Juvenile Fiction
Author Book : Catherine Greenman
Publisher : Delacorte Books for Young Readers
Release Book : 2011
Download Book : 276 Pages
ISBN-10 : 9780385740081


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From the world's most treacherous waters to its most fabulous kitchens, this is a thrilling tale of the Australian Customs Service pursuit of high seas poachers. One of the longest and most dangerous chases in maritime history covers 3900 nautical miles through snowstorms, icebergs and the worst of the Roaring Forties, in an effort to stop the over-fishing of the extraordinary Patagonian Toothfish.

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Genre Book : Law enforcement
Author Book : G. Bruce Knecht
Publisher : Allen & Unwin
Release Book : 2006
Download Book : 244 Pages
ISBN-10 : 1741143888


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How does a novel entice or enlist us? How does a song surprise or seduce us? Why do we bristle when a friend belittles a book we love, or fall into a funk when a favored TV series comes to an end? What characterizes the aesthetic experiences of feeling captivated by works of art? In Hooked, Rita Felski challenges the ethos of critical aloofness that is a part of modern intellectuals’ self-image. The result is sure to be as widely read as Felski’s book, The Limits of Critique. Wresting the language of affinity away from accusations of sticky sentiment and manipulative marketing, Felski argues that “being hooked” is as fundamental to the appreciation of high art as to the enjoyment of popular culture. Hooked zeroes in on three attachment devices that connect audiences to works of art: identification, attunement, and interpretation. Drawing on examples from literature, film, music, and painting—from Joni Mitchell to Matisse, from Thomas Bernhard to Thelma and Louise—Felski brings the language of attachment into the academy. Hooked returns us to the fundamentals of aesthetic experience, showing that the social meanings of artworks are generated not just by critics, but also by the responses of captivated audiences.

Product Details :

Genre Book : Literary Criticism
Author Book : Rita Felski
Publisher : University of Chicago Press
Release Book : 2020-11-20
Download Book : 208 Pages
ISBN-10 : 9780226729770


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The essays in this volume offer a thorough discussion of the relationship between addiction and rationality. This book-length treatment of the subject includes contributions from philosophers, psychiatrists, neurobiologists, sociologists and economists. Contrary to the widespread view that addicts are subject to overpowering and compulsive urges, the authors in this volume demonstrate that addicts are capable of making choices and responding to incentives. At the same time they disagree with Gary Becker's argument that addiction is the result of rational choice. The volume offers an exposition of the neurophysiology of addiction, a critical examination of the Becker theory of rational addiction, an argument for a 'visceral theory of addiction', a discussion of compulsive gambling as a form of addiction, several discussions of George Ainslie's theory of hyperbolic discounting, analyses of social causes and policy implications, and an investigation of the problem of relapse.

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Genre Book : Medical
Author Book : Jon Elster
Publisher : Cambridge University Press
Release Book : 1999-03-13
Download Book : 286 Pages
ISBN-10 : 0521640083


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How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.

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Genre Book : Business & Economics
Author Book : Gabrielle Dolan
Publisher : John Wiley & Sons
Release Book : 2013-07-02
Download Book : 216 Pages
ISBN-10 : 9781118637654