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For more than two decades, the type book of choice for design professionals and students Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type. This Fifth Edition of the bestselling text in the field offers detailed coverage of such essential topicsas the anatomy of letters and type families, typographic syntax and communication, design aesthetics, and designing for legibility. Supplementing these essential topics are theoretical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fifth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events—from the origins of writing more than 5,000 years ago to contemporary typographic applications. Features in this new edition include: A new chapter that analyzes typography on screen New case studies featuring typographic design in books, information graphics, web design, and environmental design New designer profiles that reveal innovative typographic design processes Material presented in full color throughout with many new images

Product Details :

Genre Book : Design
Author Book : Rob Carter
Publisher : John Wiley & Sons
Release Book : 2012-01-04
Download Book : 368 Pages
ISBN-10 : 9781118129661


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A visual guide to the best in contemporary typographic design, this book features examples and usages of modern typography from around the world.

Product Details :

Genre Book : Graphic design (Typography)
Author Book : Roger Fawcett-Tang
Publisher : Laurence King Publishing
Release Book : 2007
Download Book : 192 Pages
ISBN-10 : 1856694682


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Product Details :

Genre Book : Graphic arts
Author Book : Rob Carter
Publisher : International Thomson Publishing Services
Release Book : 1993
Download Book : 278 Pages
ISBN-10 : UOM:39015029538546


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Product Details :

Genre Book : Advertising
Author Book : Laurance Benjamin Siegfried
Publisher :
Release Book : 1930
Download Book : 128 Pages
ISBN-10 : WISC:89099942435


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Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a “toolkit” of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designer’s confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.

Product Details :

Genre Book : Design
Author Book : Lara McCormick
Publisher : Rockport Publishers
Release Book : 2013-02-01
Download Book : 192 Pages
ISBN-10 : 9781610587921


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Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the gridincluding random, radial, modular, and bilateralsystems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions. Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.

Product Details :

Genre Book : Design
Author Book : Kimberly Elam
Publisher : Princeton Architectural Press
Release Book : 2007-05-03
Download Book : 159 Pages
ISBN-10 : 1568986874


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Product Details :

Genre Book : Book design
Author Book :
Publisher :
Release Book : 2008
Download Book : 382 Pages
ISBN-10 : OCLC:805519315


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Product Details :

Genre Book : Printing
Author Book : Raymond Roberts
Publisher :
Release Book : 1966
Download Book : 198 Pages
ISBN-10 : UOM:39015009108781


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Precise visual communication requires first-rate typography skills Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals. Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery.

Product Details :

Genre Book : Architecture
Author Book : Rob Carter
Publisher : John Wiley & Sons
Release Book : 2014-10-02
Download Book : 352 Pages
ISBN-10 : 9781118715819


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This book is more than a typographic style guide. It is also a history of typographic usage and a brief encyclopedia of typographic concepts, resources and traditions. In short, it is a lucid and authoritative desktop reference for everyone who works with written word.

Product Details :

Genre Book : Art
Author Book : Robert Bringhurst
Publisher : Point Roberts, WA ; Vancouver : Hartley & Marks
Release Book : 2002
Download Book : 350 Pages
ISBN-10 : 0881791326