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Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.

Product Details :

Genre Book : Business & Economics
Author Book : Terry O'Reilly
Publisher : Knopf Canada
Release Book : 2017-02-28
Download Book : 320 Pages
ISBN-10 : 9780345810380


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Ten of millions Americans suffer from alcoholism, yet most people still wrongly believe that alcoholism is a psychological or moral problem, and that it can be cured by psychotherapy or sheer will power. Based on groundbreaking scientific research, Under The Influence examine the physical factors that set alcoholics and non-alcoholics apart, and suggests a bold, stigma-free way of understanding and treating the alcoholic. How to tell if someone you know is an alcoholic. The progressive stages of alcoholism. How to get an alcoholic into treatment—and how to choose a treatment program. Why frequently prescribed drugs can be dangerous—even fatal—for alcoholics. How to ensure a lasting recovery. Praise for Under the Influence "The most important breakthrough in alcoholism since the founding of Alcoholics Anonymous in 1935."—Ron Fagan, founder & director, Ceder Hills Alcoholism Treatment Center "A landmark . . . A must for anyone concerned about drinking."—Alcoholism, Journal of the American Medical Society on Alcoholism and the Research Society on Alcoholism "Vital, simple, world-changing information."—Co-Evolution Quarterly "Under The Influence will advance by light years the understanding of alcoholism and the recovery process."—Mel Schulstad, Cofounder, National Association of Alcoholism Counselors

Product Details :

Genre Book : Self-Help
Author Book : James Robert Milam
Publisher : Bantam
Release Book : 2011-08-17
Download Book : 256 Pages
ISBN-10 : 9780307801739


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From New York Times bestselling author and economics columnist Robert Frank, bold new ideas for creating environments that promise a brighter future Psychologists have long understood that social environments profoundly shape our behavior, sometimes for the better, often for the worse. But social influence is a two-way street—our environments are themselves products of our behavior. Under the Influence explains how to unlock the latent power of social context. It reveals how our environments encourage smoking, bullying, tax cheating, sexual predation, problem drinking, and wasteful energy use. We are building bigger houses, driving heavier cars, and engaging in a host of other activities that threaten the planet—mainly because that's what friends and neighbors do. In the wake of the hottest years on record, only robust measures to curb greenhouse gases promise relief from more frequent and intense storms, droughts, flooding, wildfires, and famines. Robert Frank describes how the strongest predictor of our willingness to support climate-friendly policies, install solar panels, or buy an electric car is the number of people we know who have already done so. In the face of stakes that could not be higher, the book explains how we could redirect trillions of dollars annually in support of carbon-free energy sources, all without requiring painful sacrifices from anyone. Most of us would agree that we need to take responsibility for our own choices, but with more supportive social environments, each of us is more likely to make choices that benefit everyone. Under the Influence shows how.

Product Details :

Genre Book : Business & Economics
Author Book : Robert H. Frank
Publisher : Princeton University Press
Release Book : 2020-01-28
Download Book : 312 Pages
ISBN-10 : 9780691198828


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Uncovers the opportunism, unbridled power, family conflict, and sex scandals hidden behind the red, white, and blue logo of the Anheuser-Busch family dynasty

Product Details :

Genre Book : Brewing industry
Author Book : Peter Hernon
Publisher :
Release Book : 1992
Download Book : 461 Pages
ISBN-10 : PSU:000020650629


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An anthology of literary and historical writings on the subject of addiction includes a variety of fictional excerpts, memoirs, and essays by past and present authors such as Aldous Huxley, Edgar Allan Poe, and Leo Tolstoy.

Product Details :

Genre Book : Literary Collections
Author Book : Rebecca Shannonhouse
Publisher : Modern Library (Paperback)
Release Book : 2003
Download Book : 305 Pages
ISBN-10 : 9780375757167


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Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds - perhaps thousands - of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world.Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all:''think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross-section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between.''From the early players to the Mad Men of the 1960s and beyond, O'reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining - and eye-opening - look at a world driven by marketing.

Product Details :

Genre Book : Advertising
Author Book : Terry Edward O'Reilly
Publisher : ReadHowYouWant.com
Release Book : 2011-01-01
Download Book : 496 Pages
ISBN-10 : 9781459609358


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The New York Times bestselling author of Labor Day and After Her returns with a poignant story about the true meaning—and the true price—of friendship. Drinking cost Helen her marriage and custody of her seven-year-old son, Ollie. Once an aspiring art photographer, she now makes ends meet taking portraits of school children and working for a caterer. Recovering from her addiction, she spends lonely evenings checking out profiles on an online dating site. Weekend visits with her son are awkward. He’s drifting away from her, fast. When she meets Ava and Swift Havilland, the vulnerable Helen is instantly enchanted. Wealthy, connected philanthropists, they have their own charity devoted to rescuing dogs. Their home is filled with fabulous friends, edgy art, and dazzling parties. Then Helen meets Elliott, a kind, quiet accountant who offers loyalty and love with none of her newfound friends’ fireworks. To Swift and Ava, he’s boring. But even worse than that, he’s unimpressed by them. As Helen increasingly falls under the Havillands’ influence—running errands, doing random chores, questioning her relationship with Elliott—Ava and Swift hold out the most seductive gift: their influence and help to regain custody of her son. But the debt Helen owes them is about to come due. Ollie witnesses an accident involving Swift, his grown son, and the daughter of the Havillands’ housekeeper. With her young son’s future in the balance, Helen must choose between the truth and the friends who have given her everything.

Product Details :

Genre Book : Fiction
Author Book : Joyce Maynard
Publisher : HarperCollins
Release Book : 2016-02-23
Download Book : 352 Pages
ISBN-10 : 9780062257727


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This book examines a highly significant chapter in the history of the Russian state and society: how those in power in Russian understood the impact of drinking on the state policy and on Russia's working classes between 1895 and 1932.

Product Details :

Genre Book : History
Author Book : Kate Transchel
Publisher : University of Pittsburgh Pre
Release Book : 2006-03-01
Download Book : 209 Pages
ISBN-10 : 9780822971016


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Psychiatry Under the Influence investigates the actions and practices of the American Psychiatric Association and academic psychiatry in the United States, and presents it as a case study of institutional corruption.

Product Details :

Genre Book : Social Science
Author Book : R. Whitaker
Publisher : Springer
Release Book : 2015-04-23
Download Book : 241 Pages
ISBN-10 : 9781137516022


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Find out why Hip-Hop culture has become a force to reckon with, and how organizations can thrive by embracing it.

Product Details :

Genre Book : Social Science
Author Book : Erin O. Patton
Publisher : Paramount Market Pub
Release Book : 2009-01-01
Download Book : 170 Pages
ISBN-10 : 0980174546